Have Americans had enough of the LGBTQ agenda? Are woke companies waking up and realizing the average consumer doesn’t want to celebrate and bow before the gender identity community – especially when it comes to children? As we enter Pride month, Kohl’s has become the most recent company to receive boycott threats and angry responses to its new roll out of LGBTQ infant apparel.
“Ask Me My Pronouns” written on baby shirts? Onesies with “Happy Pride” blazoned across the front? What do infants know about sexual preference and gender identity – and why should they be promoting such an agenda? Influencer Morgonnn said Kohl’s new children’s merchandise is “disgusting” and “blatant virtue signaling” that promotes “transgender ideology” to the young. Skateboarder Taylor Silverman asked on Twitter: “Why does Kohls support gay and trans people demanding validation from babies? Why do they want to associate babies with sexuality?”
The LGBTQ Trend Is Drowning Companies
Enough is enough, or so it seems customers are telling the companies that wish to embrace the LGBTQ community and promote its agenda. Bud Light appeared to be the catalyst, plunging down the cliff of wokeness, and like an avalanche, but now other businesses are taking the tumble as well.
When the advertising department thought it a good idea to put transgender influencer Dylan Mulvaney’s picture on their beer cans, folks at Anheuser-Busch had no idea just how severe the repercussions would be. Folks are boycotting Bud Light and other products by the same company. “The whole industry is in shock,” Harry Schuhmacher, Beer Business Daily editor and publisher, told Fox News Digital. He added:
“This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers … we’re in week six and it doesn’t look like it’s getting any better. In fact, the numbers just keep getting a little worse every week … down in the 25% area. And their competitors are up almost just as much, and that’s continuing through today.”
Target came under fire for its LGBTQ release of female-style swimsuits that are “tuck friendly” for biological males, allowing them to camouflage their genitalia. The products carried a label that reads, “Thoughtfully fit on multiple body types and gender expressions.” Outkick host Charly Arnolt told Fox’s Sean Hannity: “Their woke agenda is being force-fed to their children. First it was in their schools, then it was in the sports teams of their children. Now it’s like you can’t even peacefully shop at Target as a family.”
“No company ever had to react to losing as Bud Light is … 28% of its overall sales volume as a result of going too far left-wing, too far woke,” Clay Travis, founder of Outkick, told Fox News. “There are marketing companies all over the world that are having meetings with big brands and saying, let’s avoid being Bud Light.” Travis also suggested women and mothers should “respond to Target similarly to how fathers and men responded to Bud Light.”
Target, for its part, said the company and employees have been getting threats, and that, “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
The store chain quickly had staff remove the Pride displays from the front of the store to other areas, hoping that will help curb the outrage of those offended by the material.
To further complicate matters, Carlos Saavedra, vice president for brand management at Target, is also the treasurer of the youth LGBT organization, GLSEN, “which receives millions of dollars from the retailer and advocates allowing trans and nonbinary school students to keep their gender identity secret from parents,” the Daily Mail reported. Furthermore, “Target has reportedly donated $2.1 million to GLSEN, whose policies include ensuring school staff should ‘ensure that all personally identifiable and medical information relating to transgender and nonbinary students is kept confidential.”
(Photo by Joe Raedle/Getty Images)ept confidential.’”
Walmart, however, has decided not to censor or reduce its Pride Month merchandise despite the opposition its competitors have been experiencing. “We haven’t changed anything in our assortment,” said the company’s chief merchandising officer Latriece Watkins on May 31, according to Reuters. In the past, the chain has offered T-shirts with slogans such as “I Love My 2 Moms.” Now, under its Pride & Joy collection, customers will be able to purchase a “breathable” chest binder. Similar in theory to the tuck friendly products from Target, this apparel is geared toward “trans, lesbian, and tomboys” to “compress their breasts in order to create a masculine appearance,” The Epoch Times explained.
Disney seemed to lead the wokeness charge, getting into a feud with Florida Governor Ron DeSantis (R) because of its pro-LGBTQ principles. Recently, a TikTok video showing “princess” Nick in a dress with makeup and a moustache welcoming young girls into the Bibbidi Bobbidi Boutique garnered some outraged responses and only added to the already contentious topic. Other companies did not take heed of the “Loneliest Place on Earth’s” struggle and loss of support. But the foam on the beer was Bud Light’s backlash, followed by Target and other retail stores that decided to keep the woke blinders on and not see how much they were disturbing their customers. There are some who argue it’s one thing when the progressive elites shove their agenda down our throats, but when it comes to children, it’s another matter entirely.
